During the catchphrase's 16-year absence, sales of the mustard haven’t ever increased, so Kraft hired ad firm Crispin Porter & Bogusky to reboot it, according to The Huffington Post. Thanks to a commercial campaign that began in 1981 and ran through the mid / late ‘90s in various variations, this mock-Richie-Rich phrase became part of cultural dialog. Grey Poupon Commercial "Pardon me, would you have any Grey Poupon?" It's certainly entertaining, but in a far different way than the original. Kraft Foods Group, which owns Grey Poupon, said the new commercial picks up where the original commercial left off, with two men with British accents in luxury Bentley cars. Wiley claims Sky interview was cut to make him look 'mad' share Read Article. After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV's most famous commercials will once again take to the airwaves during the Academy Awards show on Feb. 24. A wealth, well-dressed man drives through a rolling country side in a chauffeured car when another luxurious car pulls up next to him. Remember that 1981 classic and often-quoted Grey Poupon mustard commercial featuring those two old and rich British lads being chauffeured around in Rolls-Royces? Article has claimed that Grey Poupon commercial was satirized in the 1983 movie Trading Places since 14 August 2007 (an edit from IP address 188.8.131.52). After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. Grey Poupon Only Accepting Classy Facebook Fans. 'Pardon Me!' News videos. NEW YORK — Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Grey Poupon is a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France.. The original spot, which introduced the famous “Pardon me, would you have any Grey Poupon?” “But of course!” exchange between two men riding in Rolls Royces debuted in 1981. The phrase, however, is still engrained in popular culture, even appearing in … 1:01. But this won’t be a major campaign; the commercial will only air once, during the Academy Awards on Feb. 24. True connoisseurs had moved on to mustard that was a little seedier, richer, and full-bodied. The brand launched a trailer that showed there was more to the story of the two gentlemen who passed a jar of Grey Poupon between their chauffeured Rollses in the famous 1981 commercial. Grey Poupon Original Commercial. The 1980s were about shoulder pads, neon leggings, synthesized music, and… mustard? Classic scene where Wayne parodies the Grey Poupon Dijon mustard advertisement slogan. advertisement Read Article . GREY POUPON is great on the table to add flair to a sandwich or burger, and also works well as a BOH ingredient! It appears one gentlemen has committed a social faux pass by forgetting to return his Grey Poupon bottle to his confidant. Check out this failed Grey Poupon ad! Grey Poupon to bring back classic ad campaign at the Oscars By Hillary Busis Updated February 20, 2013 at 05:30 PM EST I've watched the movie twice looking for it and can't find it. Classic Grey Poupon Motto to Make a Comeback, Revamped advertisement will make an appearance during the Oscars, Transform Weekend Brunch With 10-Minute Blueberry Syrup. Pardon me sir, but please take a moment to enjoy the lost footage from this classic Grey Poupon commercial. The window rolls down and the man ask “Pardon me, would you have any Grey Poupon?” To which the first man replies, “but of course” as he passes a jar of Grey Poupon mustard. 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Although the original Grey Poupon ad first aired in 1981, with variations of it running through 1997, it's become so ingrained in pop culture that … – 1980 . But for those of us who do remember, Grey Poupon just aired a so-called "lost footage" edition of that classic commercial. In the original, one chauffeur-driven car pulls up to the other as one well-heeled man asks to borrow the other's Grey Poupon. Apparently not in the case of a “banned” ad for Grey Poupon mustard that takes the low road for its laughs. Grey Poupon, Pardon me, do you have any Grey Poupon? But in this one, the borrower speeds off instead of returning the mustard, leading to a high-energy, explosion-laden, Hollywood-style car chase. That question, first posed by one snooty Englishman in 1981, was featured in commercials for the Dijon mustard, owned by Kraft, until 1997. Not many of them are likely to recall the 1981 Grey Poupon commercial that linked the brand to discerning palates. Only a small portion was shown last Sunday night during the Academy Awards ceremony, but now the gourmet mustard brand has released the full version online. This line is spoken in a Grey Poupon TV commercial (1981). Connoting that Grey Poupon was a mustard of the highest quality, one worthy of aristocratic billionaires, the tongue-in-cheekiness let us know that even commoners could afford to have this great taste. Together, the pair formed Grey Poupon in 1866. Oscar statuettes may not be the only gold items viewers will be watching out for at the Academy Awards this Sunday. The spot shows a wealthy man being chauffeured as he eats his dinner, on a … The 30-second spot, played like a trailer for the feature-length online version. Shares. 0:16. The parody commercial, closing in on 2 … Over 30 years after the original "pardon me" Grey Poupon commercial aired, the fancy mustard brand has "unearthed" some supposedly lost footage. GREY POUPON is made with only the best quality mustard … Wayne's World TM & Copyright (C) 1992 by Paramount Pictures. Can someone else verify that the commercial is referenced/satirized in Trading Places or should this be removed? The … That question, first posed by one snooty Englishman in 1981, was featured in commercials for the Dijon mustard, owned by Kraft, until 1997. Grey Poupon, the upscale mustard brand, has released a trailer for a … In the spot, two high-end cars will pull up alongside each other in the English countryside, with one aristocratic gentleman asking the other if they have any Grey Poupon, just like in the original commercials. The latest Grey Poupon campaign started with a traditional television ad that aired on the Oscar Awards TV broadcast last Sunday. Over 30 years after the original "pardon me" Grey Poupon commercial aired, the fancy mustard brand has "unearthed" some supposedly lost footage. "Pardon me, would you have any Grey Poupon?". Only plebs were eating that yellow stuff in 1981. THE DAILY MEAL ® IS A REGISTERED TRADEMARK OF TRIBUNE PUBLISHING. The phrase, however, is still engrained in popular culture, even appearing in movies like Wayne’s World. When the ad copywriter for that first 1981 Grey Poupon commercial set the scene with a pair of Rolls-Royces, he knew that the cars would communicate wealth, exclusivity, and discerning taste - and he hoped that Grey Poupon would bask in the glow of the their undeniable luxury. Grey Poupon had an absolutely classic commercial campaign in the ’80s. After a 16-year hiatus, the mustard that mocked its … The brand is hoping that this high-profile return-to-form will help to reduce flagging sales, and they’re most likely counting on the gamble to pay off, because a 30-second spot during the Oscars this year will cost them around $1.7 million. Such slights can not be tolerated. GREY POUPON provides operators with the flavor and performance characteristics that they need. If you're under the age of 20 and have never seen "Wayne's World" either, then there's a good chance you're somewhat lost at the moment. Jugs (Pack of 2) GREY POUPON is the mustard and brand that patrons recognize and demand. I bet some exec got fired over at Grey Poupon. And now tonight during The Oscars, the alleged lost footage will debut. Over the next 200 years, Grey Poupon would change the landscape of French food. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.. First, Grey Poupon’s agency of record, Crispin Porter + Bogusky, created a 90-second, long-form commercial. A parody commercial for Grey Poupon mustard has racked up close to 2 million views on YouTube with a humorous take on the brand’s pronunciation. Video: Grey Poupon's classic 'Pardon Me' TV commercial returning to TV - after nearly 20 years off the air The movie Wayne's World makes fun of the classic Grey Poupon TV commercial. e-mail; 0. GREY POUPON Dijon Mustard, 1 gal.